Updated: Oct 20
( This post is adapted from Jennie Lyon- read the original here )
The holiday season is a critical time for businesses, large and small.
And while the post-Thanksgiving shopping bonanza known as Black Friday has become increasingly important in recent years, it’s also become more competitive. With so many businesses vying for consumers attention and dollars, it can be hard to stand out from the crowd
But the good news is that you can do plenty of things to make sure your Black Friday marketing campaign is successful. Here are seven tips to get you started:
1. Start early
One of the best things you can do to ensure a successful Black Friday marketing campaign is to start early. Getting a jump on your competition will not only help you grab consumers’ attention, but it will also give you more time to finetune your campaign.
Many consumers begin their holiday shopping before Thanksgiving, so if you can get your products and deals into their hands early, you’re more likely to reap the benefits come Black Friday. Starting early also allows you to take advantage of those pre-Black Friday sales.
2. Get personal
Another way to ensure your Black Friday marketing campaign is successful is to get personal. Consumers are bombarded with marketing messages from all sorts of businesses during the holiday season, so it’s important to find a way to cut through the noise and reach them on a personal level.
One way to do this is to use targeted messaging. By segmenting your audience and tailoring your message to specific groups, you’re more likely to resonate with them on a personal level. This could mean creating different messages for different demographics or even for different stages in the customer journey. (Find out more about this here )
Another way to add a personal touch is to use customer testimonials and reviews in your marketing materials. Hearing from real customers can be a powerful way to connect with potential customers and convince them to buy from you.
3. Be creative
You need to get creative if you really want your Black Friday marketing campaign to stand out. With so much noise and competition during the holiday season, it’s important to find a way to make your campaign stand out from the rest.
Be creative and use unexpected channels or platforms for your marketing messages. This could mean using TikTok or Instagram Stories instead of traditional ads. Partnering with influencers is a huge trend that took off in 2022. Partnering with influencers can help promote your products or deals, boosting revenue.
Another way to get creative is to think outside the box when it comes to your overall campaign concept. Instead of just promoting discounts and deals, try to come up with a unique angle that will capture attention and get people talking.
4. Use social media
Unless you’ve been living under a rock for the last ten years, you know social media is a powerful tool. Social Media helps you reach a large audience and is a great platform for connecting with potential customers on a personal level. Using connective marketing in your messaging and strategies is more important than ever.
Using the proper strategies will make a huge difference in your social media campaign. Such as:
Hashtags: Using relevant hashtags: Hashtags are a great way to reach a broader audience on social media, so be sure to use relevant ones in your posts.
Post frequently: Don’t let your social media presence go silent during the holiday season – make sure you’re frequently posting, so potential customers know you’re still around.
Use attractive visuals: With so much content being shared on social media, it’s important to make sure your visuals are eye-catching and attractive. This includes using photos, videos, and graphics in your posts.
Use Reels & Stories: Reels and Stories are a great way to showcase your business’s personality and what makes it unique.
Discounts, deals, and bundles are always popular during the holiday season, so make sure you’re offering them as part of your Black Friday marketing campaign. Consumers are always looking for ways to save money during the holidays, so if you can offer them some relief, they’ll be more likely to buy from you. Advertise these deals early to generate some buzz.
Remember that discounts and deals aren’t always about offering the lowest price – sometimes, it’s about offering something unique or valuable that other businesses aren’t offering. So don’t be afraid to get creative with your offers!
6. Leverage customer data
If you really want your Black Friday marketing campaign to be successful, you need to leverage customer data. Doing so will not only help you segment your audience, but it will also help you personalize your messages.
By using data, you can identify which customers are most likely to convert and will be repeat buyers and then focus your efforts on those individuals. You can also use data to narrow down your target audience, so you don’t waste time and resources marketing to people who are unlikely to buy from you, dropping your marketing dead weight or looky-loos.
7. Make it interactive
Interactive marketing is a form of advertising that uses engaging visuals or videos to get users’ attention, delight them with creative content, and appealingly present your product.
Interactive content is always popular because it allows consumers to feel part of your business and participate in marketing. A few examples are:
Holding a contest or giveaway (Please be sure to follow the necessary guidelines)
Creating a poll or survey (on either Facebook or Twitter)
Uploading UGC (user-generated content)
As you can see from the examples above, it really is quite simple to nail down your Black Friday marketing strategy this year.