It's time to amp up and adjust our marketing strategies for the holidays - and if you want to get ahead of the marketing game and stand out from the crowd, check out these key tips and pointers from some of the top social media marketing experts.
Included here are insights from Mari Smith, Neil Patel, Virginia Nussey, Dennis Yu, Lilach Bullock, Lisa Dougherty, Marsha Collier, Sujan Patel and Kristel Cuenta-Cortez. ( This post is an abridged version of the original- click here to read it ).
So let's jump right in - and I'll kick things off with my own number one holiday marketing tip.
1. Run Facebook Messenger Ads | Larry Kim, CEO of MobileMonkey
Focus on remarketing to your established customers and make sure to also use Instagram. These platforms are some of the highest-engaging , so you can be sure that your ad will be seen.
If you really want to engage your audience, run FB Lives that focus on some aspect of the holidays. These get 6x higher engagement rates than standard ( embedded ) ones
3. Collaborate with Influencers and Create Gift Suggestions | Lilach Bullock, Content Marketing and Social Media Specialist
If you decide to use these, you need to start early enough since this is a complex process that involves several steps. You can remarket to anyone who didn't purchase from you and make sure to explain the benefits of your product and why people should buy from you.
Create holiday-themed avatars for your profiles and chatbots, it helps to put your customers in the holiday spirit.
5. Curate Sentimental User-Generated Content | Dennis Yu, CEO of BlitzMetrics
Since your customers are what makes your business run, it only makes sense to ask them for feedback, get their permission and create video testimonials which you can post on your website and social media sites.
6. Run Remarketing Ads | Neil Patel, Founder of Neil Patel Digital
You want to target those who are established with you, since you already know their buying hablts. Segment your list accordingly , split test it and go with the ones that seem to be the most effective.
7. Show the Human Side of Your Business | Sujan Patel, Co-founder of Mailshake
Remember that you are a person who owns a business , not a business owner. You can do this by showing parts of your company that people don't see which can demonstrate the true meaning of the season
8. Start Early | Marsha Collier, Social Media Author
As soon as the season Is over, begin planning for the next one. Find out what worked or didn't work and begin to create a strategy for next season. If you are planning to use influencers, now is the time to begin reaching out to them. You also want to reach out to your existing customers very early and ask for feedback.
9. Create Holiday-Themed Content | Kristel Cuenta-Cortez, Social Media Strategist
Determine what goals you want to accomplish and plan content around it. ( for example a contest)
10. Leverage Influencers | Lisa Dougherty, Community Manager at Content Marketing Institute
In addition to the tips about these , that are mentioned above.always make sure that you have an objective and a goal to reach it, then you can reach out to them and begin to create a plan.