Persuasive speaking is a skill that you can apply regularly throughout your life, whether you are selling a product or being interviewed. 2,300 years ago, Aristotle determined the components needed for persuasive speaking. They are referred to as the three pillars of persuasion – ethos, pathos and logos. In this article, we discuss how to use the three pillars for public speaking. (This article has been abridged - click here to read the full article) What are ethos, pathos

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