8 Professional Speaker Tips to Ignite Success for Audience, Event Hosts and YOU!

 

 

Have you ever listened to and watched an amazing presentation? It may have been a keynote speech, breakout or maybe even a custom private workshop? What made the presentation so incredible? 

 

 

Amazing events don't just happen, they are planned. Everything from the venue, ambiance, temperature in the rooms, snacks, drinks and the list goes on. These things all impact the success or failure of the event. 

 

 

Same thing is true for a successful presentation. Incredible presentations don't just happen. Standing room only speakers aren't born, they are made after years of hard work and learning. 

 

 

The best events and presentations happen when there is a magical synergy between the speaker, the audience and the event organizers and purpose. 

 

Have you ever listened to and watched an amazing presentation? It may have been a keynote speech, breakout or maybe even a custom private workshop? What made the presentation so incredible? 

 

 

Amazing events don't just happen, they are planned. Everything from the venue, ambiance, temperature in the rooms, snacks, drinks and the list goes on. These things all impact the success or failure of the event. 

 

 

Same thing is true for a successful presentation. Incredible presentations don't just happen. Standing room only speakers aren't born, they are made after years of hard work and learning. 

 

 

The best events and presentations happen when there is a magical synergy between the speaker, the audience and the event organizers and purpose. 

 

Here are 8 foundational principles for speakers to ensure every presentation is a win win win for everyone – the audience, the event organizers and the speaker:  

 

 

1. Serve Your Audience as #1 Priority 

 

 

Your success as a speaker is not about you. It's not about your suit, your shoes, the revenue you make from the speaking engagement or how many people tweet about your content. 

 

 

Success as a professional speaker roots in putting your audience first. How you connect with them personally and emotionally will make or break your success. 

 

 

Your ability to empower, inspire, motivate and move your audience to real action that changes their mindset, business or life is what matters. 

 

Think about your purpose as a speaker and be sure that everything you do is focused on one objective… serving your audience the most value possible! 

 

 

When you serve your audience as the top priority, everyone is happy! 

 

 

2. Know Your Audience  

 

 

Do your research! Start researching your audience long before the day of the event. The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. 

 

 

Research past events if the event organizer has hosted the same or similar events in the past. If this is a first-time event then check out similar industry events where a similar audience has attended. 

 

 

Here are a few questions to get you started in knowing your audience: 

 

 

>   WHY they are attending the event. What do they hope to learn and achieve by attending the event? How many times have they attended the event? 

 

>   How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? 

 

>   What hashtags are the attendees, sponsors and event organizers using? Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline. 

 

>   What is the experience level of your audience? How does it compare to your presentation material? Make sure you speak and teach in language they can understand and enables them to connect with in a human way. 

 

>   Connect with other speakers at the event via the social channels. Reach out to them if you have ideas for collaboration or to brainstorm ways to best serve the audience, make sure your content doesn't overlap etc. Take a look at how they are personally engaging with the attendees and join the conversation if it feels right. 

 

 

3. Partner With The Event Organizers From Day One 

 

 

From the minute you start negotiating the contract to the post event follow up and postmortem, make sure you are partnered at the hip with the event organizers. You are in this together and the success for you both lies in the ability for you to drive a common set of objectives and goals. 

 

 

Don't assume that the event organizer understands how to best leverage your influence, reach and industry knowledge and expertise. Share ideas with them for how you can best support their event and goals. 

 

 

4. Give More Than You Take! 

 

 

The more you can give the happier everyone will be!  From day one be thinking…“how can I serve and give in a way that is unique and makes the audience and event organizers feel blown away with value!?” 

 

 

As an example, you could attend their special dinners and networking events, key presentations from other speakers, visit with sponsors and be available for the media or in-house interviews at their request. Are you able to do video promotions before, during and after? What about promoting the event through social media and sharing about the event to your email subscribers?  

 

Bottom line…pack in TONS of value for the events  

 

 

5. Communicate and Work like a Pro. 

 

 

Communication is a foundation for success for any speaker. Stay on top of key dates, deadlines, travel needs and opportunities to build relationships. If you ignore the details until the last minute, you're guaranteed to fall down in at least one area you will regret.  

 

 

When it comes to communicating with event organizers, try to nail down the details as early in the engagement as possible. Obviously, their schedules usually get crazier as the event gets closer. You don't want to be “that annoying speaker” who doesn't have their presentation deck finalized or forgot to book travel and now they have to consider your lack of planning an emergency on their part. 

 

 

Strive to be the easiest speaker with a servant heart to work with. 

 

 

Communication is what will earn your return to future events and referrals to their network for additional speaking engagements. 

 

 

If you know your schedule is jam packed and you can't communicate effectively on your own, delegate or hire out this responsibility.  (Click here to book a consult and learn how we can help)

 

 

6. Leave them Wanting More 

 

 

Leave both the audience and the event organizers wanting more. Make sure they all know that they have just seen the “tip of the iceberg” as it relates to the ways you can help them grow in business and or life! 

 

 

Hopefully by now you have connected with them in a human way.  You don't have to blast your email, Twitter handle, LinkedIn URL or spammy promotion 20 times throughout the presentation. 

 

 

If they want to find you, they will. Focus on making them WANT to find you vs. teaching them HOW to find you.  

 

 

7. Monitor Your Social Media Feed  

 

 

Make sure you pay close attention to your social media feed and inbox prior to, during and after the event. Many attendees, sponsors and event organizers will communicate with you and promote you and your company on the social networks. Make sure you understand what hashtags they are using so you can monitor them. 

 

 

Follow the event social handles and follow their lead in how they communicate with their audience. 

 

 

However, remember many event organizers are still new to social media or they may not be as experienced leveraging it as a communications channel as you are. Take the lead and help get the conversation going strong with real value and deep interactions that will help the entire event community gain more value from the event. 

 

 

8. Perfection is the enemy of good.  

 

 

Embrace imperfect perfection. Marketing and communication will never be perfect, ever! Sometimes really good is good enough! 

 

 

Accept the fact that your make-up, hair, attire, voice, presentation, stage presence will never be perfect. You are human. It's the human factor of YOU that your audience will fall in love with. 

 

 

Be human and connect with your audience in an authentic and meaningful way. If you do this, you are likely miles ahead of most speakers in your industry and niche. 

 

 

 

You got this! 

 

 

 

Pam Moore is CEO and co-founder of Marketing Nutz, a full-service social media, branding and digital marketing training and consulting agency that specializes in helping businesses of all sizes select, leverage and optimize social and digital technologies to achieve their business goals. She is a best-selling author with 20 years of experiences helping entrepreneurs to Fortune 100 organizations build winning brands, and integrated platforms that deliver measurable results. https://www.pammarketingnut.com/  

 

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